Cambridge Analytica spent $444,000 helping republicans in Colorado win key political races

Cambridge Analytica created “psychographic” profiles, based off of data collected from Facebook and voting records, to target voters in battleground districts. With the help of Cambridge Analytica, Republicans won a one-vote majority in the state chamber for the first time in a decade. Following their work in Colorado, Cambridge Analytica was hired to help President Donald Trump's 2016 campaign.